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Domain Acquisition - How much is too much?

By Mark Jackson, Search Engine Watch, Sep 9, 2008

How Domain Markets Work

If a domain is already registered and a party is interested in purchasing the domain, he or she may... more...

The big internet land grab

Australian internet entrepreneurs are earning millions of dollars each year by spotting the true... more...

Recent .nz sales       Browse>> $520 SOLD $950 SOLD $5,000 SOLD $700 SOLD $489 SOLD $787 SOLD $1,100 SOLD $5,020 SOLD $500 SOLD    
The Domain Secondary Market

The Domain Name market is split into two segments namely: the primary and the secondary domain markets.

The primary market includes all domain names that have not been previously registered or, have been registered in the past but have since expired. In other words, these are domains that are not currently registered by anyone and are open to the general market for purchase.

The secondary domain market (also referred to as the "aftermarket") involves domain names that are already registered by an entity and which may or may not have a website on the Internet.

Typically, aftermarket domain names are available for resale at a fixed premium price. Where there are more than one parties interested in the domain, auction houses may be involved to allow buyers and sellers to negotiate on price anonymously.

US-based research company Zetetic revealed that in 2006, the average price was US$5,582, up 13 per cent over the previous year's US$4,954.